Thursday, October 15, 2009
Wow! I'm doing some research for my upcoming workshop on marketing for artists (see the description to the left for more details), and just came across a surprising new statistic. Remember how marketers used to say it required at least 5 contacts before you captured someone's attention with your marketing? Statistics now show it takes between 9 and 27 messages to capture someone's attention! We're so bombarded with marketing messages that we've become very adept at tuning them out! Good thing there are now more vehicles to deliver those marketing messages than ever.