Yesterday I had the great pleasure of having lunch with my new friend Ann Jenemann, a plein-air artist from Cincinnati. Ann and I got to talking about the marketing and selling of art, and how it's been changing, especially since the arrival of the Internet. Ann told me about an interesting web-based program in which people subscribe to an online service that sends them a new, inexpensive reproduction once a month to hang in a frame on their walls. When they get a copy of a painting they really like, they can then go back online and purchase the original. That's a really unique concept!
That got me thinking... Whoever thought this up has created a successful innovation in marketing art because they've tapped in to some important trends in our society, like: 1. People are shopping online, even for art. 2. People--even people with money--like to try things out before they make a big financial outlay. 3. People enjoy constant change.
Okay, so let's brainstorm. What do we know about consumer behavior in 2011, and how can we creatively apply that to the sale of art? What lessons can artists glean from the methods other producers are using to market their products? Ideas? Thoughts?